Initiatives
We’re dedicated to enriching the community through hospitality – creating vibrant, welcoming spaces for all to enjoy, driving innovation through thoughtful initiatives and actively supporting local charities, sporting teams, and community groups both financially and through meaningful engagement.
Her Sport, Her Bar: Supporting Female Sports and Athletes
Breaking new ground in Western Sydney’s sports hospitality scene is Her Sport, Her Bar, a Sonnel initiative committed to championing women’s sports across its venues and the community. Our aim is to make sports bars welcoming, inclusive spaces that highlight and celebrate women’s sports.
TIACS: Breaking Down Barriers to Mental Health Support
Sonnel is proud to support TIACS, providing free mental health counseling to Australia’s blue-collar workers. With a simple text or call, hard working Australians can access professional support—no cost, no barriers. Founded by TradeMutt creators Ed and Dan, TIACS is tackling mental health head-on, making sure no one is left behind.
Western Sydney Wanderers: For the Community, By the Community
Community is at the heart of Sonnel, we stand behind the Western Sydney Wanderers and their mission to create lasting impact beyond the game. Sonnel’s support of the Wanderers Foundation, enables development of youth, female and all-abilities football, multicultural engagement, and Indigenous and disadvantaged communities.
ReLove: Turning Houses into Homes
At Sonnel, hospitality means creating spaces where people feel welcome and supported. We’re proud to support ReLove, a charity that rescues quality furniture and whitegoods to help displaced families rebuild their lives with dignity. A fresh start begins with a place to call home.