Sonnel Hospitality Leads the Way in Championing Women’s Sports Across Western Sydney Venues – Pioneering a New Era of Inclusivity in Sports Bars

Sonnel Hospitality is breaking new ground in Western Sydney’s sports and hospitality scene with the ‘Her Sport, Her Bar’ initiative, a commitment to championing women’s sports across its venues and the community. With a series of watch party events scheduled through the end of 2024 and into 2025, Sonnel aims to make sports bars welcoming, inclusive spaces that highlight and celebrate women’s sports.

Simon Meers, CEO of Sonnel Hospitality, said

“We believe in the power of sport to inspire and unite local communities, which is why we have been actively developing our spaces to be genuine, community-first hubs and working hard to appeal to a broader demographic. Our Her Sport, Her Bar initiative hits multiple pillars for us as a group and we’re committed to making our venues places where everyone can come together to celebrate the achievements of female athletes with the same excitement as any other sport.”
“I’m proud of the line up of events we have scheduled and the support we’re seeing from the likes of AFLW, well-known female athletes across the spectrum and our drinks partners. I very much look forward to bringing our patrons on the journey with us”.

Justine Baker, ex-CEO of Solotel and Sonnel Hospitality’s F&B consultant, is a bold supporter of this initiative and has been deeply involved in bringing the event series to life.

Sonnel has formed a strategic partnership with sports planning platform Sportsyear, ensuring women’s sports are prominently scheduled across venues. Through this collaboration, guests will be able to enjoy major women’s sports events, such as the AFLW Grand Final and Matildas matches, as well as events supporting female sporting communities, creating a space where all fans feel welcomed and celebrated.

Speaking on the initiative and lineup of events, Justine Baker said

“As someone who’s spent my entire career in hospitality I am passionate about creating venues that feel inclusive and engaging for everyone – especially women. Her Sport, Her Bar is such an exciting initiative because it’s not just about broadcasting women’s sports, it’s about transforming our pubs and venues into spaces that truly welcome female sports fans – and their families – and celebrate their passion.
“By priorisiting female sports and crafting out a new vision in our venues coupled with an exciting line up for watch party events, we’re hoping to inspire a shift for current and future generations, making sports hospitality a place where everyone feels they belong.”

The ‘Her Sport, Her Bar’ initiative serves a larger purpose for the newly rebranded Sonnel Hospitality, which is out to set a new benchmark in Western Sydney’s hospitality landscape. Its recent renovations, acquisitions, and bold mission of “bringing life to life” in the West, all aims to focus on community and entertainment experiences across the region.

About Sonnel Hospitality

Sonnel Hospitality is Western Sydney’s community-driven hospitality group, transforming local venues into vibrant and thriving community hubs, setting new benchmarks for the Greater Western Sydney area. Sonnel Hospitality combines deep local ties with a forward-thinking vision. The brand is defined by its commitment to creating spaces “where life comes to life,” reflecting its dedication to enriching the community through exceptional hospitality experiences.

For media information:

Angela Cowley
Eight Communications
E: [email protected]
T: +61 430 321 200

Alette Winfield
Eight Communications
E: [email protected]
T: +61 492 964 434